Our Story

"joi" for joy

Our brand is sparked by an idea to spread happiness through fashion. Birthed in the midst of a pandemic, dear.joi carries hope and light, as represented by the Sun in our logo. We believe in the power of fashion to make your day lovely again.

Let us be part of the sunshine in your life.

“Keep your face always toward the sunshine - and shadows will fall behind you” 

— Walt Whitman

 

Happiness can be bought.

Here at dear.joi, we take pride in our high-quality products at affordable prices. Each order is sealed with love to put a smile on your face.

Your satisfaction is at the core of what we do.